The blank canvass is intimidating. The blank canvass intimidates because it's not the emptiness that stares back at you, but instead it's all of your hopes, dreams and ambitions. Every new beginning brings opportunity as well as danger. Will your new project succeed or fail? That is the question that haunts you as the emptiness threatens to engulf you.
You've come to this website because you're looking for a Las Vegas-based company to provide you with video production services. You've come to the right place. We provide video production services.
We have fancy-looking Apple computers that look like spaceships when you squint your eyes. These computers have been configured as state-of-the-art video editing systems. With our processing power we can render your HD footage with breathtaking speeds. We have the industry's most advanced non-linear video editing software. We have cool-looking microphones that can detect the faintest whisper across the room. We have easy-to-use tripods. and expensive post-production tools that make letters, words, and 3D-animations fly across the television screen.
None of that matters though. Why? Everything begins and ends with the idea. The tools of the trade serve the idea. You can create the most expensive, whiz-bang, flashiest video and have it do absolutely nothing for you.
Video production is not about the tools you use. Yes, you need well-crafted tools to achieve the best results, but the true artist knows his paintbrush is only a means to an end. Video production is about communicating. This is the difference between Jackrabbit Media and other Las Vegas Video Production companies. We understand video production begins and ends with the idea.
We offer the following services:
- Political Commercials
- Television Commercials
- Web Videos
- Viral Videos
We don't do "event" videography or "corporate" videos (whatever that means). Sorry. If you have a seminar or a wedding that you need to capture on video I know several hungry and skilled videographers that I can refer to you.
What is the key to delivering a solid video production to a client? Well, once you have the idea firmly fixed in your mind as to what you accomplish it all boils down to a few basic principles. The key to successful delivery is attention to the details.
- Focus - Focus on what you want the viewer to see. Let the focus of the camera assist in telling the story.
- Camerawork - Put the camera on a tripod. The images should flow smoothly. Steady shots make the camerawork unnoticeable to the viewer. Think of videography as you would acting. Every choice the cameraman makes should serve the story or the central idea you are trying to communicate. In recent years there has been a trend towards more of a "documentary" style in prime time television shows. This style of camerawork was intended to make the action more "realistic". Most people can't pull this off, and if you can't then don't do it. It's distracting.
- Lighting - A poorly lit shot can make the actors look 10 years older! If you have a one-inch long wrinkle, poor lighting can extend it to be at least two inches. Great lighting gives your picture dimension and poor lighting makes your image flat and one-dimensional. Visible shadows should be kept to a minimum, and there should be no bright spots.
- Clarity & Volume of the Sound - Is the sound consistent and audiable. Does the viewer have to strain to listen to the words? You need good microphones and good post-production equipment to enhance the sound. The actors in the video must speak directly into the microphone. If the scene requires that the microphone is out of the frame you must use the appropriate equipment to pick up the sound. Background sounds - Air conditioning, airplanes, lawn mowing, and footsteps often ruin what otherwise would be a superb production. These sounds should be avoided as they distract the viewer and destroy the viewer's connection to the reality of the video.
- Music - This can make or break a video. Is the music right for the video? Is it playing at the right volume? Music should never overpower or distract. It should serve the story and help communicate the essential idea of the piece.
- Video Effects - Keep it simple. The video effects must serve the story. If the effects distract then take them out.
- Video Editing - Come in late to every scene and leave early. Do not repeat the same information to the viewer if there is no compelling reason to do so. Every cut or addition must assist in telling the client's story.